Gavin Lardner Digital
Visualisation—audience pull-power.
A digital media resource for web creatives.

Creative commons copyright licencing
Most media products and assets will be covered by some level of copyright. Those that are not are said to be in the public domain. Around early 2003 a "Creative Commons" licence was introduced as a global initiative, giving copyright owners more options on copyright flexibility to the benefit of users.
Creative Commons USA site: | Creative Commons Australian site:

Copyright owners can now choose to publish their work under conventional copyright licencing, or under one of six new creative commons licence options.

The base CC symbol signifies that copying, adaptation, alteration, derivatives and redistribution are permitted without the need to seek further permission. However limitations may be imposed by the addition of other letters that follow the CC symbol, such as "CC BY-ND-SA":

  • "BY" signifies attribution required. A reference to the copyright owner.
  • "ND" signifies that no adaptation or alteration is permitted.
  • "NC" signifies that no commercial use is permitted.
  • "SA" signifies that adaptation, alteration, derivatives and redistribution are permitted, but only under the same licence terms as the original works.

Creative works that are not covered by CC licences, or not in the public domain, will have either "Rights Managed" (RM) or "Royalty Free" (RF) copyright restrictions on them. It should be noted that "Royalty Free" does not mean fee free.

Media assets do not have to display any copyright protection notices on them to be covered under copyright law. Often various media resources will classify and group media assets by copyright type, for example CC, RF, or RM. It is still prudent to check works categorised as CC for commercial uses.

The use of second and third party media can be categorised as:

  1. Private for domestic purposes: Private means no business, editorial or commercial intent. Domestic means for family use.
  2. Business/product/cause advertising & promotion.
  3. Commercial (adding value through aesthetics to mass produced products): disk & book covers, clothing, décor, souvenirs, packaging.
  4. Editorial (derivatives to published media content): Cover aesthetics come under commercial.

With the exception of commercial use, products of Gavin Lardner are RF except as indicated otherwise. Products for commercial use will be licenced as RM. Contact us through this site for licence fee rates. For more information on copyright in Australia visit:—